Professional press releases, reviewed by 16 journalist personas,
delivered to real inboxes.
Every founder, marketer, and comms lead shares the same core objectives.
You need journalists to write about your company. Not vanity placements — real articles in publications your customers read.
Product launch, funding round, partnership — you need a polished, AP-style release that makes your news credible.
A well-written release signals legitimacy. Investors, partners, and customers Google you — what do they find?
Not a spray-and-pray blast. Your release should land in front of reporters who cover your exact beat and sector.
You spend hours writing a release that reads like a corporate Mad Lib. No journalist wants to touch it.
You pay $400+ to blast your release to thousands of junk sites. Zero real journalists see it. Zero coverage.
You hit "send" and pray. No one tells you the headline is weak, the lede buries the news, or the quote sounds fake.
After publishing, silence. Did a journalist see it? You will never know. It is a black hole.
A real PR agency costs $3,000–$10,000/mo. For an early-stage company, that is not an option.
Your release lands in a journalist’s inbox — someone who covers your exact industry — and they find it worth opening.
AP-style prose, tight headlines, real structure — without hiring an agency or spending weeks learning press release conventions.
Imagine 16 different journalist perspectives telling you what works and what doesn’t — before you go live. Every time.
Real-time analytics. See when a journalist opens your release, how long they read, and whether they clicked through.
Four steps. One platform. Real results.
Five minutes. Answer a few questions about what you are announcing. No writing skill required — just the facts.
Our editorial engine crafts a full AP-style press release with three headline options. You choose the angle that fits.
Before you publish, your release goes through a panel of 16 simulated journalist reviewers — each with a unique beat, publication style, and set of standards. They catch what you would miss.
Each persona scores the release PASS or REVISE and leaves specific, actionable feedback. Then the panel synthesizes a final recommendation.
“Strong lede. The funding amount is front-loaded, which is good. I’d cut the CEO quote by half — it reads like marketing copy, not a real person talking.”
“Missing key financial context. What’s the total raised to date? What’s the valuation? Without those, this feels like it’s hiding something.”
“Clean structure. The ‘three new markets’ angle is compelling but needs specifics — which markets? Name them.”
Recommendation: Publish with minor revisions. Add total funding history, name the three expansion markets, and trim the CEO quote to two sentences.
Releases that go through the panel have a 2.4x higher pickup rate than those published without review.
Your dashboard shows the full draft plus every piece of feedback. Approve it, request changes, or ask for a full rewrite. Unlimited revisions until you are happy.
Not a wire. Not a blast. Targeted delivery to opted-in reporters, by beat and sector.
Your release lands in the real inbox of opted-in journalists who cover your beat. Not a press list — reporters who asked to receive releases in your category.
Weekly industry digest curated by sector. Journalists subscribe to the beats they cover. Your release appears alongside relevant news.
A public, SEO-optimized gallery of your release. Shareable URL. Indexed by Google. A permanent link for investors, partners, and customers.
Real-time tracking. See when a journalist opens your release, how long they read, which links they click.
| Wire Services | PRBuild | |
|---|---|---|
| Distribution | Blasted to junk sites | Direct to journalist inboxes |
| Targeting | ✗None — everyone gets everything | ✓By beat & sector |
| Pre-publish review | ✗None | ✓16-persona panel |
| Writing quality | You're on your own | Professionally written |
| Analytics | ✗Pickup count (maybe) | ✓Real-time open/read tracking |
| Category newsletter | ✗No | ✓Weekly digest by sector |
| SEO-optimized page | ✗No | ✓PRBuild Showcase |
| Cost | $400+ per release | First release free |
No credit card. No catch.
Just tell us your news.