Skip to main content

Stop sending press releases that get ignored.

PRBuild uses AI and a 16-journalist review panel to craft press releases that reporters actually want to read. First release free.

prbuild / panel

Newsroom Score

9.4 / 10

Hook strength94%
Fact density88%
Quote attribution100%
16 / 16 would run this
AI Review Active

Coverage we target for our clients

TechCrunchForbeswiredBloombergVerge
OLD WAY

The Legacy Struggle

  • Generic mass email blasts that land straight in spam.

  • Dry, corporate language with no actual narrative hook.

  • Wait weeks for account managers to manually research contacts.

  • Pay $400 to $1,200 per release for zero pickup.

NEW WAY

The PRBuild Authority

  • 16 journalist personas review every draft before you send it.

  • AI-tuned narrative hooks specific to your announcement type.

  • Professional release written, reviewed, and formatted in hours.

  • Transparent $9 pricing. First release free. Cancel anytime.

The Launch Workflow

From idea to headline-ready draft in four tactical moves.

01. STRATEGY

Narrative Extraction

Our AI analyzes your product to find the hook that matters to humans.

02. TARGETING

AI Journalist Match

Identify the 50 reporters most likely to cover your specific story today.

03. EXECUTION

Hyper-Pitching

Personalized outreach sent at the optimal open-time for each recipient.

04. IMPACT

Real-time Analytics

Track every open, click, and mention with deep-link attribution.

Select Your Authority Level

Same pickup rate as $400 wires. For the price of a coffee. Cancel anytime.

Starter

Best for occasional announcements

$9/mo
or $90/year Save $18
  • 1 press release
  • Professional writing
  • Journalist panel review
  • Client revision round
  • Showcase publication
  • Newsletter distribution
Most Popular

Growth

Best for growing companies

$19/mo
or $190/year Save $38
  • 3 press releases
  • Everything in Starter
  • Priority turnaround
  • Detailed analytics

Pro

Best for regular PR needs

$39/mo
or $390/year Save $78
  • 5 press releases
  • Everything in Growth
  • Rush delivery available
  • Dedicated account support

PRWeb charges $120-$480 per release. PR Newswire charges $1,070+. We charge $9. Do the math.

Frequently Asked Questions

|

Your first press release includes everything: professional AI-assisted writing, review by our journalist panel, unlimited revisions until you're happy, publication to our showcase, and distribution to journalists in your industry. No credit card required.

Wire services distribute to syndication networks (mostly junk sites). We focus on quality: every release is critiqued by our journalist panel before you see it, ensuring it's actually newsworthy. Then we distribute to real journalists who've opted in for your category.

We offer unlimited revisions until you're satisfied. Our panel feedback helps you understand exactly what journalists look for, and our team will keep refining until you approve. If you're still not happy, we'll refund your purchase—no questions asked.

Most releases are ready for your review within 24-48 hours. After you submit your news details, our team writes the draft, runs it through our journalist panel, and sends you everything with actionable feedback. Rush delivery is available on Pro plans.

Our journalist personas are AI models trained on real journalist preferences across different beats: tech, business, lifestyle, local news, trade publications, and more. Each persona evaluates your release from their specific perspective, providing feedback on newsworthiness, clarity, and what would make them actually cover your story.

Pickup rate measures journalist engagement within 7 days of distribution. This includes opens, clicks, replies, and coverage. The industry average for wire services is around 2%. Our higher rate comes from sending releases only to journalists who specifically requested news in your category.

Still have questions?

We'll answer them on your first call — plus write your first release free.

Loved by founders who hate PR.

PRBuild turned a half-baked launch idea into a headline-ready release in under an hour. The journalist panel feedback was sharper than the feedback I got from a paid agency.

Founder, SaaS startup

Seed-stage

The AI doesn't just write, it thinks. The narrative hook it pulled out of our funding announcement was the angle we'd been missing for weeks.

Founder, AI startup

Series A

Finally a PR tool built for founders. Transparent, fast, and the price is a tenth of what the legacy wires charge for a worse product.

Founder, Nonprofit

Mission-driven

Stop writing press releases nobody reads.