| Feature | PRBuild | Cision |
|---|---|---|
| Starting price | $9/month | $5,000+/year |
| Pay-per-release option | Annual contract | |
| Writing included | ||
| Journalist feedback | 16 personas review | None |
| Media database | Opt-in journalists | 1M+ contacts |
| Media monitoring | Basic tracking | Full monitoring suite |
| PR analytics | Engagement metrics | Enterprise analytics |
| Best for | Startups & SMBs | Enterprise PR teams |
They serve different markets. PRBuild is better for startups and SMBs who need affordable press releases with writing included. Cision is an enterprise PR platform with media databases, monitoring, and analytics—features most small companies don't need.
Cision requires annual contracts typically starting at $5,000-$10,000/year for basic access. Full platform access with media database, monitoring, and distribution can run $20,000-$50,000+ annually. They don't publish pricing publicly.
No, Cision is a distribution and media intelligence platform. You need to write your own press releases or hire their services separately. PRBuild writes the release for you as part of every plan.
Use Cision if you're an enterprise with a dedicated PR team, need comprehensive media monitoring, want access to their journalist database, or require detailed analytics and reporting for stakeholders.