Review Process
Every PRBuild release is reviewed by a panel of 16 AI journalist personas before you see it. Here's how the process works and what the feedback looks like.
The Panel
Our panel includes 16 distinct journalist personas, each with a different beat, publication type, and editorial lens. Here are some of the perspectives represented:
Tech Reporter
Technical accuracy, product differentiation, market context
Business Editor
Financial viability, market size, competitive positioning
Industry Analyst
Industry trends, analyst-ready data, benchmarks
Consumer Journalist
Human impact, real-world use cases, accessibility
Copy Editor
AP style, grammar, clarity, readability
Headline Specialist
Headline strength, SEO, click-worthiness
Plus 10 additional personas covering healthcare, finance, consumer, international, and specialty beats.
Feedback Types
Each persona provides four types of feedback on your release:
Compelling
Whether the release would make the journalist want to cover the story. A yes/no assessment per persona.
Detailed Feedback
Specific comments on what works, what doesn't, and how to improve. Each persona writes 2-3 sentences.
What's Missing
Key information or angles the release should include. Common: specific numbers, customer quotes, competitive context.
Verdict
A one-line summary from each persona: "publish as-is," "needs minor edits," or "needs major revision."
Panel Synthesis
After all 16 personas review the draft, their feedback is synthesized into a single summary with clear action items. The synthesis includes:
- Consensus points (what most personas agree on)
- Specific revisions applied to the draft
- An overall panel score reflecting newsworthiness and quality
Contrarian Recommendation
In addition to the synthesis, you receive a contrarian recommendation — unconventional suggestions designed to make your release stand out:
What to cut — filler, jargon, or weak claims that dilute the message.
Specific phrases or sections that need tightening or stronger language.
Bold angles that might polarize but would generate more coverage.
Common PR advice that doesn't apply to this specific release.